Snowflake Stories

American Stories

Snowflake stories

Enterprises report AI maturity but struggle to show ROI

Only 28% of firms in Komprise's survey have measured AI returns, despite 68% saying their organisations are already maturing or mature in AI.

By Mara Sugue • 3 min read • Last month

Generative AI

Circle & Square guide targets AI-shaped B2B buyer decisions

The guide warns CMOs that AI-driven research is obscuring early buyer signals, making traffic and lead metrics a poor guide to pipeline health.

By Karen Joy Bacudo • 4 min read • Last month

Global Stories

Snowflake stories

Software-as-a-Service

Adobe puts CX Enterprise Coworker inside AI assistants

Marketers can now manage campaigns and customer journeys inside ChatGPT, Claude, Gemini and Copilot as Adobe widens its AI reach.

By Joseph Gabriel Lagonsin • 4 min read • Today

Data Analytics

Snowflake launches free AI data training for users

Companies can now tap free, role-based AI and data training from Snowflake, with 30 days of hands-on labs included worldwide.

By Joseph Gabriel Lagonsin • 3 min read • Yesterday

Data governance

Snowflake launches AI control tools for business definitions

The new features let enterprises audit AI agents' access, spending and definitions, as businesses struggle with inconsistent context across systems.

By Joseph Gabriel Lagonsin • 6 min read • Yesterday

Data Analytics

Snowflake adds always-on AI bots for CoCo & CoWork

The update widens enterprise access to background automation, with recurring AI tasks now able to run continuously and seek approval only when needed.

By Joseph Gabriel Lagonsin • 5 min read • Yesterday

Data Analytics

Snowflake launches autonomous data tools & live analytics

Businesses using AI agents can now automate pipeline checks and query live data in one governed Snowflake platform, cutting manual work.

By Joseph Gabriel Lagonsin • 6 min read • Yesterday

Data Science

meshIQ & Treehouse Software boost mainframe data streaming

Enterprises could cut manual work and outage risk as the deal links mainframe data flows more tightly to Snowflake and AWS analytics systems.

By Joseph Gabriel Lagonsin • 3 min read • Yesterday

Malware

Massive says network passes 100 billion web requests

Demand for residential proxy services is rising as Massive says its opt-in network now handles more than 100 billion web requests a month.

By Sofiah Nichole Salivio • 4 min read • 2 days ago

Data Analytics

Oracle & Snowflake launch native OCI AI as a new service

Customers will be able to buy Snowflake through Oracle's cloud, simplifying billing and data access for AI and analytics workloads.

By Mara Sugue • 4 min read • Last week

Data Analytics

Google Cloud lets BigQuery query Databricks, Snowflake

BigQuery users could cut data movement and pipeline lag as Google Cloud adds federated access to Iceberg tables in Databricks, Snowflake and AWS.

By Sean Mitchell • 4 min read • Last week

Cloud Security

LocalStack launches public beta for Azure developers

Software teams can now test Azure code locally, cutting provisioning delays, reducing cloud spend and easing security concerns around live credentials.

By Mara Sugue • 3 min read • Last month

Data Analytics

Google pitches Gemini agent to startups for busywork

Startups could cut admin and coding time as Google folds Gemini into Workspace and lets teams assign persistent AI coworkers to routine tasks.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Software-as-a-Service

Google adds Gemini integration to borderless Lakehouse

Businesses can query data across rival clouds without moving it into Google Cloud first, as the preview aims to speed AI agents and cut duplication.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Customer Relationship Management

Mastek launches AI-native services to cut software costs

Enterprises could trim underused software spend as Mastek replaces legacy tools with AI-native services tied to business outcomes.

By Sofiah Nichole Salivio • 4 min read • Last month

Firewalls

Cybersecurity vendors boost hiring as AI reshapes tech

Hiring by security vendors jumped 43% last quarter as AI and a tougher threat environment widened the split with slowing enterprise software roles.

By Raphael Veloso • 4 min read • Last month

Software-as-a-Service

LocalStack acquires WonderTwin AI to boost local testing

Teams testing software integrations could soon avoid live APIs and shared sandboxes, as LocalStack adds WonderTwin AI's application emulators.

By Raphael Veloso • 4 min read • Last month

Stories from Other Regions

Snowflake stories

Data centers

SCX.ai joins SpaceX AI partner network in Australia

Investors gained fresh evidence of growth as SCX.ai posted AUD $1.9 million in quarterly receipts and positive operating cash flow after listing on the ASX.

By Joseph Gabriel Lagonsin • 4 min read • Last week