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Left Field Labs launches tool to track AI brand views
Customer Experience

Left Field Labs launches tool to track AI brand views

Brands may be judged by AI assistants before customers ever reach them, as the new tool spotlights mismatches between messaging and model replies.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 31st Jul 2026

Global Stories

Meta stories

Pead: AI search transition reshaping corporate reputation
Generative AI

Pead: AI search transition reshaping corporate reputation

AI-generated answers are already shaping public perceptions, forcing firms to manage reputation across trusted third-party sources instead of search rankings.

By David Shilovsky • 5 min read • Mon, 10th Aug 2026
Nvidia opens cuFile APIs to speed AI storage access
Hyperscale

Nvidia opens cuFile APIs to speed AI storage access

The open-source move could cut latency to microseconds as AI systems increasingly need storage to act like part of the compute path.

By Mark Tarre • 4 min read • Thu, 6th Aug 2026
Billy Grace sees ad budgets rise as click costs fall
eCommerce

Billy Grace sees ad budgets rise as click costs fall

Advertisers are getting more clicks for less, as paid media outlays climbed 17.5% in the first half of 2026 despite a 10.8% drop in click costs.

By Karen Joy Bacudo • 3 min read • Wed, 5th Aug 2026
Amazon's custom silicon hits USD $25 billion run rate
Semiconductors

Amazon's custom silicon hits USD $25 billion run rate

Amazon Web Services' in-house chips are now a major profit centre as AI demand drives cloud providers to cut costs and secure supply.

By Mark Tarre • 5 min read • Mon, 3rd Aug 2026
Pattern adds ChatGPT ads to its marketing platform
Marketing Technologies

Pattern adds ChatGPT ads to its marketing platform

Brands will be able to buy placements in ChatGPT through Pattern, as shopping discovery moves from search engines towards AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 31st Jul 2026
Freehand raises USD $75 million for supply chain AI
Software-as-a-Service

Freehand raises USD $75 million for supply chain AI

The startup's software is already at Meta and Unilever, as investors back its push to cut supply chain costs and manual work.

By Sofiah Nichole Salivio • 5 min read • Thu, 30th Jul 2026
Bitget tops CryptoRank study on tokenised equities
Fintech

Bitget tops CryptoRank study on tokenised equities

Large orders in tokenised US shares are costing traders less on Bitget, where CryptoRank found the lowest simulated slippage among rival venues.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 27th Jul 2026
AMD unveils Helios rack-scale AI compute portfolio
Robotics

AMD unveils Helios rack-scale AI compute portfolio

Helios racks and new Instinct chips put AMD deeper into AI infrastructure as it courts major customers and challenges Nvidia.

By Sean Mitchell • 4 min read • Fri, 24th Jul 2026

Stories from Other Regions

Meta stories

Netsafe launches nationwide online safety programme
Gaming

Netsafe launches nationwide online safety programme

A third of young New Zealanders have sought personal advice from AI, highlighting a trust gap that Netsafe hopes to tackle with its new programme.

By Sean Mitchell • 4 min read • Fri, 14th Aug 2026
Companies must adapt to rising AI costs, tech CEO says
Software-as-a-Service

Companies must adapt to rising AI costs, tech CEO says

Rising token-based charges and compliance risks are forcing firms to monitor AI agents more closely, Fusion5's chief executive says.

By Nona Pelletier • 5 min read • Wed, 12th Aug 2026
Australia urged to ban smart glasses over covert filming
Data Protection

Australia urged to ban smart glasses over covert filming

Privacy advocates say covert recording risks in changing rooms and beaches make the devices a public safety issue, not a novelty.

By Sofiah Nichole Salivio • 5 min read • Tue, 11th Aug 2026
Australia urged to ban Kmart smart glasses over privacy
Data Protection

Australia urged to ban Kmart smart glasses over privacy

Retailers face mounting pressure as privacy advocates warn the glasses could let shoppers film people covertly in public and private spaces.

By Sofiah Nichole Salivio • 4 min read • Mon, 10th Aug 2026
UK finance brands lag in paid social ad creativity
Fintech

UK finance brands lag in paid social ad creativity

Paid social costs are rising as UK finance marketers struggle to produce enough creative for platforms that now reward constant ad testing.

By Karen Joy Bacudo • 4 min read • Fri, 31st Jul 2026
Media companies advised to ink AI licensing deals - or risk mass scraping
Digital Transformation

Media companies advised to ink AI licensing deals - or risk mass scraping

Australian publishers face a fresh revenue squeeze unless paid licensing agreements are struck with AI firms using journalism to train their LLMs.

By David Shilovsky • 5 min read • Fri, 31st Jul 2026
Hands-on review: Apple Watch For Your Kids - Affordable phone substitute
Data Privacy

Hands-on review: Apple Watch For Your Kids - Affordable phone substitute

Children can stay connected without the need to purchase a more expensive smartphone, with a range of parental controls available on Apple Watch SE 3.

By David Shilovsky • 3 min read • Fri, 31st Jul 2026
Channel Factory launches AI slop detection for ads
Risk & Compliance

Channel Factory launches AI slop detection for ads

Advertisers can now screen out low-value synthetic media before bidding, as Channel Factory says 21% of social feeds is AI slop.

By Sean Mitchell • 3 min read • Fri, 24th Jul 2026