Stories by Dwayne Alexander

Global Stories

Written by Dwayne Alexander

Elon Musk sells the future, not the product. Founders should copy the craft and fear the rest

Investors are paying a premium for Elon Musk's narrative, even as Tesla's brand suffers and his empire's risks are shifted onto a single float.

By Dwayne Alexander • 9 min read • Last month

Agricultural Technology

AI in crisis communications: why route knowledge beats the next new tool

Businesses risk wasting AI spend unless they map workflows first, as routing knowledge matters more than buying yet another tool.

By Dwayne Alexander • 6 min read • Mon, 1st Jun 2026

Digital Transformation

Why the world needs hundreds of Palantirs

Palantir's soaring AI implementation success highlights a critical global demand gap, signaling the need for hundreds of similar firms by 2026.

By Dwayne Alexander • 9 min read • Thu, 6th Nov 2025

Data Analytics

Two decades of gold, buried under 2000 metres of granite

In 2026, businesses will finally unlock AI's true value by mining decades of unstructured data-two kilometres beneath the surface of their digital archives.

By Dwayne Alexander • 6 min read • Fri, 31st Oct 2025

Enterprise Resource Planning

If AI stocks are in a bubble, why hasn't the real economy caught up yet?

Only 25% of mid-market firms have fully deployed AI, yet stock valuations assume full adoption, revealing a gap between hype and reality in AI investment.

By Dwayne Alexander • 7 min read • Mon, 20th Oct 2025

Breach Prevention

Beyond Google: When AI tells your story - A crisis recovery roadmap for C-suite & boards

C-suite leaders must now manage reputations shaped by AI narratives from ChatGPT and others, facing both misinformation and unavoidable truths.

By Dwayne Alexander • 8 min read • Fri, 3rd Oct 2025

DevOps

Why our business is going AI-in-the-loop instead of human-in-the-loop

Alexander PR adopts AI-in-the-loop approach, placing AI within human-led workflows to boost accuracy and creativity while maintaining quality control.

By Dwayne Alexander • 5 min read • Mon, 1st Sep 2025

Marketing Technologies

AI search transforms brand visibility, making trust essential

As AI reshapes search, firms can boost visibility on ChatGPT and other LLMs by building authoritative content and engaging trusted journalists.

By Dwayne Alexander • 6 min read • Fri, 6th Jun 2025

Stories from Other Regions

Written by Dwayne Alexander

Firewalls

Cyber breaches need communications planning, data warns

Businesses could save about 20% on breach costs if they prepare responses in advance, according to QBE and Atmos claims data.

By Dwayne Alexander • 14 min read • Thu, 23rd Apr 2026

Artificial Intelligence

Why your domain experience is the only moat that AI can't breach

Decades of domain expertise remain the key competitive edge AI cannot replicate, requiring painstaking human curation, not quick automation, to harness effectively.

By Dwayne Alexander • 7 min read • Wed, 17th Sep 2025

Digital Transformation

Crisis communications in the AI era – Are you ready for the new robots, machines and engines?

As AI revolutionises our lives, companies must prepare for its impact on crisis management, addressing risks and harnessing opportunities to protect their reputation.

By Dwayne Alexander • 5 min read • Thu, 6th Mar 2025